Build Resources From Support

IT Crowd Fist Bump
  1. Blogging for Hippo
  2. Schedule Sales with WooCommerce
  3. The Problem with Focus
  4. Give Thanks
  5. Be Thankful for the People Who Inspire You
  6. Give Yourself Space
  7. Build Resources From Support
  8. How Hard Can Membership Be?
  9. Adding Social Media Icons to WooCommerce Product Pages
  10. How to Export WooCommerce Subscriptions
  11. Upgrade Your Contact Form With Ninja Forms
  12. Why I Write
  13. Blog Comments Policy
  14. Content Marketing Works – Even with Furnace Filters
  15. Making Email from Your Website More Reliable with Email Delivery Tools
  16. A Happiness Podcast?
  17. Podcast Compensation
  18. Wishlists Done Right
  19. Enable Free Shipping on a Per Product Basis
  20. Improve Your Writing with the Hemingway Editor
  21. Tell Users What You're Doing
  22. 2014 Business Review
  23. Mind Your Own Business
  24. Think Different to 10x Your Business
  25. Let Projects Die
  26. Maximize Your Creative Energy
  27. Use Git Bisect to Find Bugs in Your Codebase
  28. My Personal Value of Remote Work
  29. Don't Spam Email Receipts
  30. Make Your Own Luck
  31. Cold Showers and the Power of Challenges

Some people think that support is this giant black hole where you throw money to make sure customers don't hate you. That belief is why so many companies have such crappy support. They do the bare minimum to make sure their customers don't leave. I guess I understand this line of thinking but it rubs me the wrong way. While you can put in the bare minimum you could invest in your support and build resources and useful assets for future projects. With our upcoming WooCommerce 2.3 release we did just that.

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SIDEKICK Releases Interactive Walkthroughs for WooCommerce


To get five star reviews on the plugin repository you either need to plan the plugin perfectly (hint: that's impossible) or have an effective feedback loop to continuously improve your product. After a product is out in the wild you have to see how people are using it; study what they do right, what they do wrong, and what they can't possibly do but try anyways. You can make tweaks, add new features, and improve documentation. This is what I've been doing for the past 11 months at WooThemes and I love it.

Support isn't a problem you can solve but it is fun to see how much of it you can eliminate with good documentation and self serve tools for your users. With 100,000+ customers at WooThemes every little tweak we can make to our products affects how many tickets we get. That's why when I heard about SIDEKICK I jumped right in.

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