Build Resources From Support

IT Crowd Fist Bump
  1. Blogging for Hippo
  2. Schedule Sales with WooCommerce
  3. The Problem with Focus
  4. Give Thanks
  5. Be Thankful for the People Who Inspire You
  6. Give Yourself Space
  7. Build Resources From Support
  8. How Hard Can Membership Be?
  9. Adding Social Media Icons to WooCommerce Product Pages
  10. How to Export WooCommerce Subscriptions
  11. Upgrade Your Contact Form With Ninja Forms
  12. Why I Write
  13. Blog Comments Policy
  14. Content Marketing Works – Even with Furnace Filters
  15. Making Email from Your Website More Reliable with Email Delivery Tools
  16. A Happiness Podcast?
  17. Podcast Compensation
  18. Wishlists Done Right
  19. Enable Free Shipping on a Per Product Basis
  20. Improve Your Writing with the Hemingway Editor
  21. Tell Users What You're Doing
  22. 2014 Business Review
  23. Mind Your Own Business
  24. Think Different to 10x Your Business
  25. Let Projects Die
  26. Maximize Your Creative Energy
  27. Use Git Bisect to Find Bugs in Your Codebase
  28. My Personal Value of Remote Work
  29. Don't Spam Email Receipts
  30. Make Your Own Luck
  31. Cold Showers and the Power of Challenges

Some people think that support is this giant black hole where you throw money to make sure customers don't hate you. That belief is why so many companies have such crappy support. They do the bare minimum to make sure their customers don't leave. I guess I understand this line of thinking but it rubs me the wrong way. While you can put in the bare minimum you could invest in your support and build resources and useful assets for future projects. With our upcoming WooCommerce 2.3 release we did just that.

WooCommerce 2.3 UI Refresh

One of the big features in WooCommerce 2.3 is a UI refresh. We've taken a lot of the little features we've added over the years and improved the layout so everything flows together better. A ton of work has gone into this release and we're confident that it's going to make your experience better using WooCommerce and the experience for all of your customers.

Unfortunately the downside of tweaking our layout is that any theme that customized WooCommerce templates will also have to update. This is actually one of the biggest downfalls of WooCommerce. By allowing themes to customize the HTML of our templates we may have given them too much power. There are themes out there that have customized every.single.file. It's ridiculous and that wasn't the intention.

We may have given theme developers too much power with the theme overrides but we're living with that decision. We've changed templates before and had a huge influx of support requests. So we knew we would have a ton of support if we changed them again without changing anything.

Change the Process

We've done two big things this time:

1) Documenting Changes

We've documented every single change in a post on our develop blog. This should give theme developers a list of files they should go through and update before the 2.3 update.

2) Reaching Out

We're reaching out directly to theme companies letting them know about the changes. And this is where we used some data from support to prevent future issues. Mike Krapf & Maria Scarpello dug into our support data and used the ticket information to compile a list of all of the themes that people have listed sorted by the number of times the theme is listed. Check it out:

GoodData Get Number of Tickets

Get the number of tickets

GoodData Get the Theme Name

Get the number of tickets per theme name

GoodData Filter Tickets

Only count the tickets that come into the WooCommerce queue and ones that have entered their theme name

GoodData Themes with Tickets

And presto we can see the list of themes that generate a huge amount of support.

Having a proactive helpful support team helped us generate a list of the themes that cause us the most support. As the WooCommerce Product Manager I took this data and reached out to all of the top 40 themes and sent them a link to post about the upcoming changes. This transition from WooCommerce 2.2 to 2.3 should hopefully go much smoother.

If you have a support team in your company treat them well! They can give you really useful statistics about what they're doing and you can use that to prevent hundreds of problems before they popup.

Photo credit: Giphy

One thought on “Build Resources From Support

  1. Great example of proactive support!

    One of the things I like to do is write better and more detailed manuals than my partners do for changes they (the banks) need to make to their systems. This is my example of proactive support.

    http://www.chillcreations.com/nl/manuals/ccideal-platform/551-ccideal-platform-2-8-ideal-3-3-sepa-and-iban

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