- Blogging for Hippo
- Schedule Sales with WooCommerce
- The Problem with Focus
- Give Thanks
- Be Thankful for the People Who Inspire You
- Give Yourself Space
- Build Resources From Support
- How Hard Can Membership Be?
- Adding Social Media Icons to WooCommerce Product Pages
- How to Export WooCommerce Subscriptions
- Upgrade Your Contact Form With Ninja Forms
- Why I Write
- Blog Comments Policy
- Content Marketing Works – Even with Furnace Filters
- Making Email from Your Website More Reliable with Email Delivery Tools
- A Happiness Podcast?
- Podcast Compensation
- Wishlists Done Right
- Enable Free Shipping on a Per Product Basis
- Improve Your Writing with the Hemingway Editor
- Tell Users What You're Doing
- 2014 Business Review
- Mind Your Own Business
- Think Different to 10x Your Business
- Let Projects Die
- Maximize Your Creative Energy
- Use Git Bisect to Find Bugs in Your Codebase
- My Personal Value of Remote Work
- Don't Spam Email Receipts
- Make Your Own Luck
- Cold Showers and the Power of Challenges
I'm not the biggest fan of shopping but sometimes I do open up my wallet when I find a WooCommerce store. I know they're most likely some small mom and pop shop that setup their own e-commerce store and I like to give something back to them.
Just after Thanksgiving I was doing a bit of shopping and stumbled onto one of those stores and bought a small gift for a friend. The weird thing was that I never received any sort of email receipt. I thought maybe something was broken and I wasn't going to get my order. 🙁
It wasn't until days later when I took a look through my spam folder that I found those receipts. It was unusual that they were in there. I've ordered from plenty of WooCommerce stores before and never had any of these problems. So what was doing it?
Spamming Email Receipts
When I opened up the email receipt I found the culprit. At the bottom of the receipt they added some product pictures, talked about new products, and mentioned a giveaway.
And guess what? That's what all those bullshit Viagra emails do. Do you want to win free viagra? Just signup here. Gmail does an amazing job with spam but this was too similar and they put it in the spam folder.
Upgrading Email Receipts
There's been a few new services & products that allow you to maximize your email receipts. Use these services if you like but I caution you against handing off your email receipts to the marketing team. They could accidentally add just enough marketing mumbo jumbo to trip someone's spam filters. If that happens your customers wont receive any future communications from you and that's a disaster.
When you do make changes to your email receipts make sure to do some tests and then watch the bounce rates. If you use a 3rd party SMTP provider you can see how many emails are marked as spam.
Customize your email receipts but do it cautiously. Happy customizing!
Image credit: Giphy