
This article originally appeared on eCommerceFuel.
If you’ve been in the eCommerce industry for a while you’ve probably heard that email marketing is one of the most cost-effective marketing channels out there. Some stats say that email marketing has a 36X return-on-investment (ROI).
But despite this many eCommerce entrepreneurs neglect their email list and they tend to go cold where your readers forget who you are and what you email them about.
When you have a cold email list, few readers open your emails. Email service providers like Google notice this and eventually funnel more and more emails into spam. This robs your readers the choice to even read your email. That defeats the purpose of the channel.
Today we’re going to explore how you can run a re engagement campaign for your email list. ✉️
Rather than just talk about how to do this theoretically we’re going to share actual numbers as we warm up the email list for eCommerceFuel.
Counterintuitively, by deleting users who will never open our emails deliverability for the whole list will go up and your open rate should increase. (hint: it did for us!) 📈
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