For a year and a half I was responsible for the website and the content on the website at Paid Memberships Pro. And the most important traffic channel for PMPro was organic SEO – basically Google. 

To improve our SEO there are two main things we had to do:

1. Better organize our content
2. Write new high quality content 

PMPro had over 900 posts when I joined so one of my main goals was to organize those posts into useful categories called cornerstone content.

While organizing content, we also had to make new, high-quality content. Over 18 months the team was able to create and update 175 blog posts. That’s over 2 posts per week! 🤯

Today we’re going to review these posts, see which categories and post types performed well, and then discuss how to best adjust the content strategy.

I started my job as Brand Manager at Paid Memberships Pro just over a year ago. Between Kim and myself we did just about all of the marketing for the whole company. I wrote blog posts and newsletters, sent out tweets, reviewed Google Analytics, and analyzed our sales numbers.

As we worked, we slowly built our team. In October we hired a marketing specialist to help us with data entry, social media, and graphics. Then we hired a content manager in January. She's taken over the blog which has opened up my time so I can finally focus on strategy.