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I recently developed a content creation process for eCommerceFuel. In my first three months, I built a process that satisfies two primary responsibilities:
- Synthesize the most useful content for our existing members from the internal eCommerceFuel Forum
- Publish blog content that will attract 7- and 8-figure eCommerce businesses and encourage them to join the forum
There are a surplus of moving pieces involved in research, strategy, and content production, so I devised a process to help me juggle multiple projects at the same time — without compromising quality.
That's because our target persona (7- and 8-figure business owners) demands very high quality content. If we expect to continue attracting the best and brightest to our community we have to hold our site up to a high standard. And, to ensure it remains consistently relevant, we still need to publish at least once a week.
Here, I'll share how we've created eCommerceFuel's new content creation process from scratch.
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