
For a year and a half I was responsible for the website and the content on the website at Paid Memberships Pro. And the most important traffic channel for PMPro was organic SEO – basically Google.
To improve our SEO there are two main things we had to do:
- Better organize our content
- Write new high quality content
PMPro had over 900 posts when I joined so one of my main goals was to organize those posts into useful categories called cornerstone content.
While organizing content, we also had to make new, high-quality content. Over 18 months the team was able to create and update 175 blog posts. That’s over 2 posts per week! 🤯
Today we’re going to review these posts, see which categories and post types performed well, and then discuss how to best adjust the content strategy.
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