
Hello internet friends. Today I want to share some of the awesome SEO work that I've been doing at eCommerceFuel. 🤓
If you're familiar with SEO research, a lot of writers come up with a list of topics they want to write about and then they will search for keywords related to that topic. They'll find a keyword somewhat related to their topic, they'll write about it, and hope that it ranks. 🤞 I call this bottom-up SEO research.
Then there's what I'm calling top-down research. And the hard part is you start the process ignoring what we want to speak about at first, doing all of the SEO keyword research, grouping everything, looking at the volumes (number of searches), and then from that list deciding which keywords we want to write about.
The benefit to doing keyword research this way is you know if you rank well you'll see decent traffic. And it prevents common problems like keyword cannibalization which can happen when you don't make an SEO plan.
Let me show you how I follow this process and how it drives traffic for eCommerceFuel:
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