Optimize Images

Optimize Images
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

Optimizing images is a surprisingly important part of speeding up your website. They can often be 60% of a page's total weight according to Google.

If you can optimize an aspect that controls 60% of your page load you'll very likely see some big gains. There are some simple things you should do & some things that even the pros forget.

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Server Location Matters More Than You Think for Website Speed

Server Location Website Speed
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

The internet feels like a place where your location doesn’t matter. We’re used to seeing content & interacting with people from around the world. And no matter where you are online it feels like every site is equally close.

One concept that might surprise new website owners is that the location of your web server matters. I live in Denver Colorado and if I want to access a web server in Denver it’s going to be much faster than one in Europe, South America, or Asia.

To illustrate this let’s do some speed tests around the world. My web server is in South Carolina. On the east coast of the US. So let’s test our site with a couple of different locations to see how much it could help.

I’ll be using the KeyCDN speed test since they make it really easy to test locations.

  • New York – 800 ms
  • London – 1.59 s
  • Bangalore – 3.12 s
  • Tokyo – 3.85 s
Server location response delay

If your server is a half continent away it could add a 1/2 second easy. If it's on the other side of the world it could add 1-2 seconds.

My advice to you is to make sure your webserver is located in the same continent as your audience – or the largest chunk of your audience.

Since I’m catering to a US audience with my site I’m very happy where I am and don’t need to change anything. If you are thinking about moving server locations first ask your host because they likely have a server location closer to your customers and it’s much easier to move between data centers than to setup a whole new hosting account.

How Hosting Affects Your Website Speed

Why Hosting Matters
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

When people talk about optimization they usually focus on the front end. That means focusing on things like the HTML code, combining CSS files, deferring JavaScript files, and optimizing images. These are all very useful techniques but they're also the easiest techniques to implement.

It’s important to remember that hosting directly affects the initial page load. And it's worth investigating even if it is incredibly time-consuming and possibly expensive to change.

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Optimizing Static Vs Dynamic Sites

Static vs Dynamic Sites
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

I love talking about speeding up WordPress websites. But before we go any further it's important to know that there are two broad types of sites:

  1. Static
  2. Dynamic

And before we optimize things left & right you should know that some techniques work really well for one type of website and won't work for the other type.

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How Websites Slowdown

How Websites Slowdown
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

Speeding up your website is exciting but before you start adding a caching plugin to your site it’s good to think about the whole process of building a web page. Because each part of building and rendering a web page can be done efficiently and fast OR inefficiently and slow.

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How to Check & Monitor Your Website Speed

How to Check & Monitor Your Speed
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

One of my favorite things to do is collect data. I love collecting ALL the data because you never know when you need it and if you collect it you'll always have it when someday you could find a use for it. This brings me to one of my favorite quotes:

“What gets measured gets improved.”

Robin S. Sharma (inspired by Peter F. Drucker)

There’s some truth to this. And lucky for us website speed is easy to measure, breakdown, and analyze. And this is important because what works for one site might not work for another. So if you're looking to improve your site speed we always want to measure & confirm our sites are getting faster.

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Why Website Speed is Important

Why Website Speed is Important
  1. Why Website Speed is Important
  2. How to Check & Monitor Your Website Speed
  3. How Websites Slowdown
  4. Optimizing Static Vs Dynamic Sites
  5. How Hosting Affects Your Website Speed
  6. Server Location Matters More Than You Think for Website Speed
  7. Optimize Images
  8. Why You Should Always Use a Content Delivery Network (CDN)
  9. Offload Audio & Video Files
  10. Lazy Websites are Fast Websites
  11. Yes, Your Theme Can Affect Site Speed
  12. WordPress Plugins: Quality over Quantity

You've built a website – congratulations! Now you can venture on the eternal quest to optimize it (speed it up).

Why is website speed important? The one-sentence summary is: No one wants to wait

The less time people have to wait, the more time they have to browse your site and convert — whether that means filling out a lead generation form or checking out on your eCommerce store.

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Announcing the Quantity vs Quality SEO Challenge

Announcing the Quantity VS Quality SEO Challenge

I’ve been working in the WordPress and online marketing world since 2009. In that time, I’ve seen little blogs and individual posts blow up and become big deals. 

I’ve also seen a more organized SEO research-driven approach at Nexcess, LinkedIn Learning, and WooThemes. 

Their process involves finding the perfect:

  • Keywords
  • Article Length 
  • Images 
  • Linking strategy

The goal is to increase a piece of content’s SEO value and draw more traffic — and the bigger the organization, the more strategies and tools are used.

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