Metorik: The Missing Analytics for WooCommerce

Metorik Banner

I've written about WooCommerce reporting in the past. And at that time the best solutions were plugins you installed yourself. That's no longer the case. Metorik is a service designed specifically to understand your WooCommerce data.

Metorik was created by Bryce Adams who used to work for WooCommerce. So it's well built, well designed, and it enhances the reporting experience in WooCommerce. And not just a little bit. But a lot.


One of my favorite features in Metorik are the digests. You can set up daily, weekly, or monthly digests.

And in that digest you can include sales KPIs like number of orders & revenue and it compares them to the previous period.

Metorik Digest

A monthly digest from Metorik.

You can also include data about your products. Like a summary of products sold. The top products sold. And it compares it to the previous period as well.

Metorik Digest Products

A product digest from Metorik

You don't like email digests? That's fine. You can also connect to Slack. And have them sent to a Slack channel.

Order Report

One of the most useful reports is the Order report. It reminds me of Google Analytics if it was designed for WooCommere. There's a lot of stats & graphs on the page. And right at the top there's a handy overview.

Metorik Order Report Graph

This is just a test store. Otherwise the last two weeks are terrible!

And after that are some KPIs all about your orders. So if you're like me and you really like to track your progress these numbers should really help you out.

Metorik Order Report KPIs

I love KPIs. And these are great KPIs for any e-commerce store.

Customer Report

And this is my favorite piece of data. Because is one of the most useful metrics for e-commerce and it's really hard to calculate. Metorik calculates your customer lifetime value (CLV).

Metorik Customer Report KPIs

Customer lifetime value (CLV) and other important KPIs for e-commerce

One of the downsides of self hosted software like WooCommerce is that calculating complex metrics like customer lifetime value is really challenging. If you can calculate it at all it'll probably slow down your site. So having a 3rd party tool like Metorik do it for you is really useful. Keep your site fast and get all of the data you need.


And I want to get them props for their onboarding experience. It's a primarily API driven application. Meaning you mostly have to grant access to your site through a modal window. Give metorik a few minutes to crunch the numbers. And you're up and running.

Metorik is for Winning

Metorik is a marketer's dream. And once you've built your e-commerce store you really should focus on the marketing and not your tech.

There's a ton of useful graphs I skipped over. Devices, countries, refunds, etc. And some insanely useful features like being able to filter (segment) all of your reports.

Bryce is a pretty ambitious guy. You can see what he's working on. Like reports for WooCommerce Subscriptions & integrating with Cost of Goods for WooCommerce. And you can vote for the features that make the most sense for you.

Metorik Mascot Jarvis

Jarvis – the mascot for Metorik.

Overall: I'm in love with Metorik (and their mascot). Once you get your store up and running Metorik should provide all the information you need to grow your store.

Happy growing!

How to Process Credit Cards Manually with Stripe

Entering Credit Card with Smartphone

Most e-commerce platforms let you create orders manually. That way even if you're at a conference or a potential customer calls you you can capture those orders.

While many systems let you create orders manually they don't always let you charge a credit card which kind of defeats the purpose. But even if your e-commerce platform doesn't let you process credit cards if you use Stripe you're in luck. They make processing credit cards really easy.

Continue Reading…

How Shutterstock Does Coupons Right

Light Bulb With Blue Background

There I was – minding my own business buying some stock photos to make my blog posts a bit prettier. And as I went to the checkout I noticed that there was a question:

Do you have a coupon code?

Shutterstock Order Summary

Well, I didn't but the fact that they asked the question means that they exist. So I did what any person does when they see an opportunity to save a little money. I went to google and I typed in:

Shutterstock coupon code

Hoping to find a site that would give me a discount. And I did actually in the very first search result.

Continue Reading…

WordPress eCommerce Fundamentals Course Released

Just over one year ago I released the WooCommerce Cookbook and I heard from lots of store owners about how much they liked it. And after hearing the feedback I decided to create something a bit less technical and more abstract. Something that would help people understand the fundamentals of e-commerce. Several months later I'm proud to say that I published WordPress eCommerce on

The Course

The course covers everything you need to think about before you build an e-commerce site for yourself or for a client:

  1. Understanding Your Market
  2. Marketing Your Site
  3. Selling Products
  4. Shipping & Orders & Taxes
  5. Securing Your Site
  6. Using WordPress for eCommerce
  7. Testing & Optimization

This is a video course so all of the lessons include me showing example sites and visual aids. It's over an hour long so there's plenty for you to digest before you make your first e-commerce site. Chapters 3 & 4 go into lots of detail about the types of products you can sell and the best way to do it. Ex. How can I sell a monthly subscription box? And which way is best?

Here's a sample video:


Why I Created This Course

I created this course is because e-commerce is no longer limited by technology. You aren't spending your time figuring out technical problems. The technology is relatively straight forward and as a store owner or a developer building a store for a client you have to figure out marketing & positioning problems to make sure that your product solves a need and that people can find it.

Only once you know that people really want to buy your product and you can get them to your site do you worry about the technical problems.

For those people who just want to know all about the different WordPress platforms I cover WooCommerce, Easy Digital Downloads, iThemes Exchange, & WP eCommerce.

I also cover third party platforms that can integrate in your WordPress site such as Gumroad, Clickbank, and Shopify.

If you're a store owner this course will make you ask questions about your product market fit and what you need to do to sell as many widgets as possible.

If you're a developer you will learn all of the same lessons which you can pass along to your clients and make them successful. Building a $10,000 site is great but it's even better if you can build the right site for $10,000 and get more work next year after your client's product makes a killing. 🙂

If this sounds good sign up for a free 10 day trial of and get access to this course and many others – or if you're already a member just watch. 🙂


If you're detail oriented you might notice that this course actually came out last summer! I held off on the announcement of this post because it came out right around the time of the WooThemes acquisition and I was quite busy with all of that. Not a good excuse I know but better late than never right?

Happy selling!

E-Commerce Isn’t a Sprint

Blurs in Subway

Something I've been thinking a lot about recently is how I can help store owners succeed. WooCommerce doesn't have every imaginable feature but it is complete enough for a huge number of store owners. What I mean by that is that in terms of functionality WooCommerce is a very viable option. Newsletters – check, bundles – check, subscriptions – check, tracking numbers for shipping, check; you get the idea.

The problem for many store owners isn't a lack of features it's that they don't know how to run an e-commerce business. And that's no slight against them. Do you add intelligent recommendations or do you write blog posts to bring in more traffic?

There's no right answer and no guide that can give you all of the answers. You have to learn how to run your e-commerce business. Learning from other businesses is great but you have run your own experiments and see what works for you.

While I can't give you the perfect e-commerce quick start guide what I can do right now is tell you what not to do.

Continue Reading…

The Importance of Pre-Orders in E-Commerce

Calendar iPad

There's a big difference between people saying they'll definitely buy your product and people actually pulling out their credit card and spending some of their hard earned money. You could very easily talk to ten people who are excited about your product and then have only one of them follow through. If you're creating an online store this can be a big problem. You're investing your time and money into this venture and of course you want to know if it will work out.

Continue Reading…