Last week I attended a conference and Derek Sivers, founder of CD Baby back in 1998, challenged the notion that businesses need to optimize for profit. What if instead they optimized for freedom? Or something else like fame? Why can't someone choose those instead of profit? And why don't people think about this before they start a business?
I've been thinking a lot about business this week. I've actually published three posts on it already and I could probably write a dozen more. This week I wrote about how to grow your business, minding your own business when you work for someone else, and the numbers of my own business. I've been trying to think of the best decision I made this year and it took me a while to come up with the answer. I had to look at some numbers, some products, and dig through my email. And once I saw that email I knew I found it.
I love this time of year. I love perusing the blogosphere as everyone starts publishing posts about how their year went. I love the introspection. We're so go-go-go that we never take the time to reflect. That makes this time of year that much more important. I stumbled onto Curtis McHales' post about 10x-ing your business and I wanted to unpack the message a little more.