![Times Square Advertising](https://i0.wp.com/www.speakinginbytes.com/wp-content/uploads/2015/05/times-square-advertising.jpg?fit=691%2C343&ssl=1)
I talk a lot about content because it's how I drive traffic to my site. And while it can be a highly effective medium for driving traffic for certain industries it isn't universal. There are plenty industries where it makes a lot more sense to drive traffic through more traditional means like paying for traffic.