I've been creating courses for Lynda.com since last summer and I finally released the course that I've been dying to work on. It's actually the very first course that I pitched to them. Hint: it involves WordPress + eCommerce. Today I'm pleased to announce that WordPress Ecommerce: WooCommerce is available on Lynda.com.
Over the past couple weeks I've been pretty busy. So busy that I completely forgot to do those traditional business things like get business cards. facepalm
That's okay though – because I'm able to announce two projects this week.
I've spent part of my time consulting for some amazing e-commerce businesses (<- future post). And I've spent another part creating e-commerce content for Lynda.com. And today I'm happy to announce that we created and launched Learn Shopify: The Basics.
I'm super proud to announce my first major product after leaving Automattic. I've worked with Lynda.com to put out an advanced course all about WooCommerce. It's called WordPress: Customizing WooCommerce Themes.
When I was working at Automattic one of the things that struck me the most was how amazing the people are.
They're passionate, they don't accept the world as it is, they believe in openness & transparency, and they are constantly experimenting and trying new things.
If I could only give Automattic credit for one thing it would be how they hire the very best people.
A week ago we released Square for WooCommerce. Dozens of people worked on the product and after 18 months the launch was successful.
I'm documenting this process both for myself and for other product people who want to see how we at WooCommerce go about building a product.
Just over one year ago I released the WooCommerce Cookbook and I heard from lots of store owners about how much they liked it. And after hearing the feedback I decided to create something a bit less technical and more abstract. Something that would help people understand the fundamentals of e-commerce. Several months later I'm proud to say that I published WordPress eCommerce on Lynda.com.
The course covers everything you need to think about before you build an e-commerce site for yourself or for a client:
- Understanding Your Market
- Marketing Your Site
- Selling Products
- Shipping & Orders & Taxes
- Securing Your Site
- Using WordPress for eCommerce
- Testing & Optimization
This is a video course so all of the lessons include me showing example sites and visual aids. It's over an hour long so there's plenty for you to digest before you make your first e-commerce site. Chapters 3 & 4 go into lots of detail about the types of products you can sell and the best way to do it. Ex. How can I sell a monthly subscription box? And which way is best?
Here's a sample video:
Why I Created This Course
I created this course is because e-commerce is no longer limited by technology. You aren't spending your time figuring out technical problems. The technology is relatively straight forward and as a store owner or a developer building a store for a client you have to figure out marketing & positioning problems to make sure that your product solves a need and that people can find it.
Only once you know that people really want to buy your product and you can get them to your site do you worry about the technical problems.
If you're a store owner this course will make you ask questions about your product market fit and what you need to do to sell as many widgets as possible.
If you're a developer you will learn all of the same lessons which you can pass along to your clients and make them successful. Building a $10,000 site is great but it's even better if you can build the right site for $10,000 and get more work next year after your client's product makes a killing. 🙂
If you're detail oriented you might notice that this course actually came out last summer! I held off on the announcement of this post because it came out right around the time of the WooThemes acquisition and I was quite busy with all of that. Not a good excuse I know but better late than never right?
Last summer I announced that I wanted to write a WooCommerce E-book. Since then Packt Publishing reached out to me and I worked with them to create an outline, write the manuscript, and revise the book several times. Ten months later the book is finally up for sale on both Packt Publishing & Amazon. God it feels good to press the publish button. 🙂
One of the cool things about writing a blog is that you get instant feedback. Usually people ask for my help customizing plugins but sometimes the feedback can spin up a new project. That's what happened with a blog post I wrote back in December. I mentioned that it would be possible to open the WooCommerce Terms & Conditions in a popup and I got email after email asking me how to do it.
After a dozen emails I decided to dig into this and came up with the WooCommerce Terms & Conditions Popup extension.
I've been in Denver just over a week and in addition to apartment hunting, meeting new friends, and enjoying the 4th of July I was able able to launch my 8th add-on for Ninja Forms, White Label Forms.
I'm happy to announce my 7th add-on for Ninja Forms, PDF Form Submissions, is available!
I've been busily making minor improvements to all of my existing Ninja Form add-ons and I haven't had a new plugin announcement for a while. It feels pretty great to release something – especially something that relies on a huge pdf generation library. Best of all, I've made this extension pretty dummy proof. There really aren't any settings you can get wrong. You install it, check a checkbox and you're generating PDFs. You can automate the whole process.