Quite often in the WooCommerce world you'll hear “make sure you use a good host” which sounds helpful but when you don't define what a good host is it becomes meaningless. And for many first time store owners how are you supposed to know what you need and if a host has those features?
I've heard a lot about Liquid Web but I hadn't actually seen the backend until recently, when they gave me an account to play around with. So I'm going to show you how to create a brand new WooCommerce site using Liquid Web's Managed WooCommerce Hosting plan.
A friend of mine runs a WooCommerce store selling sunglasses so let's recreate that site using Liquid Web's infrastructure.
Note: Liquid Web paid me for a few hours of my time to review their hosting.
With Gutenberg getting closer and closer to being merged into WordPress core lots of plugins are thinking about ways they can take advantage of the new interface.
WooCommerce has been preparing for Gutenberg since last year. They're replacing the old
[products] shortcode with a Gutenberg block and overall it looks great. If you want to display a specific set of products on a page the interface is phenomenal.
This is a great place to start and store owners can play with that functionality the day Gutenberg comes out. While this is a great place to start it's no where near where it's going to end. Gutenberg gives site builders so much control over their blog posts & pages. And eventually I'd like to see that same control applied to product pages.
I talk about the features about eCommerce platforms all the time. But I don't often talk about related but important concepts. Every store owner has thought about security and how to keep their store safe both for their customers and so they don't get sued. When it comes to security there are two things you need to worry about.
- The security of your site
- The security of payment information
I've written about WooCommerce reporting in the past. And at that time the best solutions were plugins you installed yourself. That's no longer the case. Metorik is a service designed specifically to understand your WooCommerce data.
Metorik was created by Bryce Adams who used to work for WooCommerce. So it's well built, well designed, and it enhances the reporting experience in WooCommerce. And not just a little bit. But a lot.
I've been creating courses for Lynda.com since last summer and I finally released the course that I've been dying to work on. It's actually the very first course that I pitched to them. Hint: it involves WordPress + eCommerce. Today I'm pleased to announce that WordPress Ecommerce: WooCommerce is available on Lynda.com.
Imagine it's the week before Xmas and you realize you forget to get a present for someone. You start looking for the perfect gift and you manage to find it. It's exactly what this special someone would love.
You add it to your cart and as you start looking at the shipping options you realize you don't know if it will arrive in time. There's “free shipping” – who knows how long that will take. And there's “expedited shipping” which will probably get there on time but you don't know if it's worth the extra $20.
You start googling rates, prices, and shipping times and you go down a rabbit hole and might never come back to that site.
It's the holidays and we're approaching the cut off date to get presents on time. As a store owner you want to let your customers know the last day they can order and still get presents. This does two things:
- It removes uncertainty. If you're uncertain if the present will get there on time you might not order. Or if you have to do a bunch of work to guess if it comes on time you might just get lost down the rabbit hole and never come back and order.
- It creates urgency. When users come to your site and they see a banner that lists the last day to order it creates pressure. They don't want to forget the present and they don't want to miss the cut off date. They will be more likely to buy right now.
There are a few different WooCommerce Facebook groups and all of them have great discussions. Earlier today there was a question about selling videos with WooCommerce:
If I have video files in a cloud storage independent from my WordPress site can I link those videos and sell them as digital, downloadable products? I don't want to store videos in my WordPress site.
The short answer is yes – WooCommerce can sell downloadable videos (or any sort of downloadable product).
Two years ago I wrote a post about how hard it was to setup a membership website with WooCommerce. It took twenty two steps and it required two plugins.
At the time we thought it best to integrate with an existing solution that already had some users. Sounds smart but it forces users to go through the extra steps to make the integration work. And as someone who has to setup his own site & his own accounts I hate when someone drags me through extra steps.
End users don't care what powers their technology. They just want to solve their problem. Which is why we set out to build an entirely new system.
I'm super proud to announce my first major product after leaving Automattic. I've worked with Lynda.com to put out an advanced course all about WooCommerce. It's called WordPress: Customizing WooCommerce Themes.
At the very first WooConf Cyndie Shaffstall talked about some of the conversion rate optimization (CRO) techniques. One of those techniques was to add an arrow to the Add to Cart button. The arrow helps people find the add to cart button and should increase conversions as it did with many of her clients. So with that knowledge I thought I'd document how you can do that with WooCommerce.