For Better User Interviews Be An Outsider

Two Groups People Divided

Over the last few weeks I've been talking to WooCommerce store owners. I've been asking them questions about what they're struggling with, what they want to learn about, and where they want to go.

I've been asking these sorts of questions for the last couple of years. But recently I've heard different responses:

“There’s a perception in the community that Automattic is taking over all the things”

“I’ve been using [WooCommerce] since 2011. It was pretty crap back then.”

“The Woo people were the least interesting, most boring, most useless talks.”

I'm getting lots of positive feedback but I've seen an increase in negative feedback.

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